Creating experiences is what I do. I have a background in event production and hold a BA in Experience and Wellness Management from Haaga-Helia UAS and a tourism degree from Axxell. I’m currently completing a Master of Arts in Creative Design Management at Turku UAS (on hold) and am Wilderness First Aid certified. 

With over a decade of experience in event production and storytelling, I bring both heart and structure to everything I do — whether I’m producing a music festival on Åland, a women’s freeride camp in Lapland, capturing a sunrise sail in the archipelago, or creating social media content for outdoor brands. My focus is always on creating meaningful, memorable experiences — for audiences, communities, and customers alike.

As a creative soul with an eye for detail, I’ve worked with inspiring clients like Visit Åland, Visit Levi, Biotherm, Nordic Business Forum, Partioaitta, Haglöfs, Torstai, Noli Studios, Pääkaupunkiseudun Partiolaiset, Viinimaa, Sampo Tulitikut, Sydkustens Landskapsförbund, and Protect Our Winters. 

I’ve created content and campaigns across platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube, and WordPress — covering everything from outdoor gear and restaurants to snacks, events, and nature conservation. Many of my recent projects include voiceovers in English, Finnish, and Swedish to bring more feeling into each reel.

I'm also one of the co-founders of Taivasalla.fi, a Finnish outdoor community for women, where we host outdoor events and create outdoor content. I have a wide network of creatives I collaborate with and can scale a production team for projects big and small in Finland and abroad. 

When I’m not working on content, I’m at my small ateliér on Åland Islands or at our apartment in the South West of France, often surrounded by sketchbooks, half-finished ceramic pieces, and a passion for handmade things. I’ve taken courses in ceramics, tiffany glass, welding, blacksmithing, calligraphy, sewing, and more — and I dream of combining these tactile crafts with nature and experience design.